Rooting is a brand story film for Studio Buen, A design studio and creative catering business in Gran Canaria. Margot's work is deeply personal, but that side of her was invisible to the people she wanted to reach.
We filmed on location to capture not just what she does, but why she does it. The film now anchors her brand: new clients feel who Margot is and decide to work with her before they ever meet her.
In her words: "Not just beautiful images, but also emotion and depth. Exactly what suits me and my business."
Rooting
Pippa of London
A broadcast ad campaign for Pippa of London, the British beauty brand.
Shot on location across London, the spots had seconds of television airtime to hold attention, so every frame was built to carry the brand's identity: British, confident, effortless.
I directed and shot the campaign, pairing fast, cinematic visuals with the energy of the city so the product feels aspirational on screen rather than advertised.